The State has announced that Santa Clara County will be entering the Orange Tier of the State’s COVID-19 Framework today.  This means the local Revised Risk Reduction Order will take effect today, Oct. 14th, allowing additional businesses and activities to resume. 

For more details about what will be allowed under the Revised Order, see the Order itself, the Executive Summary, or the press release from last week when the Revised Order was announced.  There are also new mandatory directives related to Dining and Gatherings that will take effect tomorrow as part of the Revised Order. 

1. More of your money stays in our local economy

For every $100 you spend at locally owned businesses, $68 will stay in the community. What happens when you spend that same $100 at a national chain? Only $43 stays in the community.*

2. You create local jobs

Local businesses are better at creating higher-paying jobs for our community and neighbors.

3. You help the environment

Buying from a locally owned business conserves energy and resources in the form of less fuel for transportation and less packaging.

4. You nurture community

Local business owners know you, and you know them. Studies have shown that local businesses donate to community causes at more than twice the rate of chains.

5. You conserve your tax dollars

Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong— in our community.

6. You create more choice

Locally owned businesses pick the items and products they sell based on what they know you like and want. Local businesses carry a wid­er array of unique products because they buy for their own individual markets.

*Source: Civic Economics – Andersonville Study of Retail Economics.